15 Elm Street · Newton, PA 18901 · 555-555-5555 · Eloisa@Simms.com
March 20, 2007
Director of Marketing
Action Company Inc.
15 Main Street
Re: Marketing Associate Position (Ref. Code: 12345), advertised on Monster.ca
Dear Ms. Smith:
Your marketing associate opening is an excellent match to my credentials, and I am extremely interested in your opportunity.
You'll see that I'm a recent college graduate (BA in marketing communications) whose experience includes a marketing internship with ABC Company. Based in ABC's London, Ontario subsidiary, I coordinated a major product-rebranding project, a high-priority assignment seldom given to interns. Earning strong commendations for my efforts, I managed a complete overhaul of ABC product packaging (encompassing box shape, production method, artwork and copy). Within the first few weeks of market rollout across the UK, the new packaging outperformed all forecasts, exceeding brand-recognition, sales, shelf presence, and market-share goals.
As a result of this success, I was given additional assignments for ABC Brand and DEF Brand. I completed field research to propel future product launches and participated in another product-repositioning initiative, with responsibility for market research, competitive-intelligence gathering and packaging redesign.
In addition to this relevant experience, I offer sales and leadership experience gained through employment as a retail sales associate and as a residential advisor at Humber College. Rounding out these qualifications are international experience (I studied in London and traveled throughout Europe), fluency in French and proficiency in MS Office Suite.
Ms. Smith, I am excited about your plans for global expansion, and I am confident that my marketing skills and knowledge of international business practices will help you achieve your objectives. It would be my pleasure to discuss your needs and explore how I can contribute to your marketing team. My resume is enclosed for your review, and you may reach me at 555-555-5555. I look forward to discussing a possible professional affiliation with Action Company.