By Mark Swartz
Monster Contributing Writer
Employers like to hire people who are well-informed and keen. That's why you should consider adding a Blog
to your social media presence.
Blogs let you show off your knowledge of your occupation, sector or industry. You can share your insights there and update people on trends and events. It's a bit like writing short articles for your own personal magazine, dedicated to topics you know and care about.
In essence, you are setting yourself up as a Subject Matter Expert
(SME). Doing so can make a strong impression on potential employers. Among the most popular free Blogging platforms are Blogger, WordPress and TypePad. Here are some tips on how to begin providing useful content.
Blogging As A Student Or Recent Grad
Are you shy about Blogging because you're not even working in your chosen occupation yet? For students and recent grads, the goal is to show prospective employers how keen you are. You can accomplish this by doing the following:
· Write about things that relate to the career you're hoping to get into
· Use excerpts from papers you've previously written for relevant courses
· Quote your professors and express your thoughts about what they've said
· Comment on interesting Tweets and Facebook posts you come across
· Mention the pro's and con's of the Blogging platform you're using, so that others can decide if this is the right one for them
Blogging As A Junior-Level Job Seeker
Once you've been working for a few years, you'll have some experience - and hands-on knowledge - in your field. You can translate this into insights to share on your Blog. Some suggestions for content at this stage:
· Explain to people about what it's like to work in your occupation
· Point out industry trends and recent developments that you read or hear about
· Give your thoughts on how these trends might impact your field
· Describe your job search and how it's going so far
· Provide a list of related Bloggers so that other perspectives can be referenced
Blogging As A Mid-Level Or Senior-Level Job Seeker
At this advanced point in your career, it's expected that you have genuine expertise in your profession. Put this to good use by demonstrating the depth of your knowledge.
· Offer practical advice on matters pertaining to your profession or industry
· Connect the dots between trends in your profession and how they are already having an effect today
· Track the activity of competitors and speculate on the potential repercussions
· Analyze changes in laws and technology that will shift the boundaries in your field
· Act like a mentor by giving tips to younger people who want to enter your line of work
Do's and Don'ts For All Levels of Blogging
Regardless of what stage you're at in your career, here are some guidelines for "safe Blogging" that will enhance your content:
· Discuss your latest work achievements in ways that highlight your most marketable skills
· Announce if you've been promoted, re-assigned, have joined new committees, etc.
· Voice your opinion, but make sure to indicate that it's an opinion (not fact)
· Update your content on a regular basis
· Reveal confidential information that you've acquired in your workplaces
· Be unnecessarily negative (otherwise it reflects badly on you)
· Ignore grammar and spelling
· Be so edgy that you come off as outrageous or out of control
To Blog Or Not To Blog
Blogging isn't for everyone. If you find it painfully difficult to write, or if employers in your field don't care if you Blog or not, then maybe you can get away without one.
If you do create your own Blog, be certain to make it at least reasonably interesting. Posting content that's boring or irrelevant is a waste of your time. It won't impress employers either.
Increase your Blog's exposure by linking it to your other social media pages
. Add your Blog's URL (or specialized app) to your Facebook and LinkedIn accounts, also to your website if you have one. Then list your Blog on your resume, cover letters and transitional business card.
Sometimes speaking your mind aloud can differentiate you from the crowd. It can help build your Personal Brand
. Do so in ways that portray you as a Subject Matter expert, and along with your other job search efforts
it could help you land a great job.